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Blog | Krecker & Company

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Recent Posts

America’s Generations: A Cultural Summary

June 8, 2022  |

Back in the mid 1800s, Europeans came up with the idea that we each share something important with people born around the same time as we were and began the process of defining each generation. Today, we often hear and read about Baby Boomers, Gen Xers, Millennials and Gen Zers. But how do we define the generations of our grandparents? Great-grandparents? And what micro-generations do we hear about barely often enough to know their names, like Generation Jones and Xennials?

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Coronavirus

Selling Wine in the Era of Coronavirus

March 16, 2020  |

Wine and coronavirus: Two unlikely words to place in the same headline. Nonetheless, after it first bubbled quietly in Wuhan, China in December 2019, coronavirus catapulted around the world. Just three months later, elementary schools, major businesses, tasting rooms, and entire nations have shut down.

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The Quixotic Quest of Pavle Milic

January 25, 2018  |

Unlike most people in the hospitality industry, food and wine chose Pavle Milic, not the other way around. But, how did this complicated man with a Slavic name and a Spanish accent end up as co-owner of FnB, a fine food and wine restaurant in Scottsdale and winner of the 2017 James Beard Foundation award for outstanding wine program?

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As the Planet Grows Hotter and Drier, the Jackson Family Implements Sustainability

Producers of world-famous Kendall-Jackson Chardonnay, the Jackson family has been growing grapes since 1974. Their hands and feet touch global warming daily in a deeply personal way. The family is now changing its farming practices to adapt winemaking to a hotter, drier world.

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How a California Engineer Became an Arizona Wine Pioneer

July 31, 2017  |

When Ann Roncone began working as a mechanical engineer, it never occurred to her that engineering was a man’s field. It was the 1980s, and for the next 21 years, Ann successfully navigated engineering in the San Francisco Bay Area as “one of the guys.”

When Ann next began working in wineries, using her tiny stature to lift 120-pound wine barrels, it never occurred to her that winemaking was a man’s field. With singular focus, Ann dedicated herself to the art of making wine. She now serves as winemaker, vineyard manager, and tasting room manager for Lightning Ridge Cellars, her family-owned vineyard and winery in Elgin, Arizona.

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How Americans’ Love of Music Catapulted Global Branding

Sony inadvertently launched global branding when the Sony Walkman hit store shelves in 1979. Twenty-two years later, Apple launched the iPod, and global branding rocketed.
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