Category: Digital Media
Sony inadvertently launched global branding when the Sony Walkman hit store shelves in 1979. Twenty-two years later, Apple launched the iPod, and global branding rocketed.
This post is for all of you: The Twitter Fans. I started on Twitter in April 2007, just a little less than a year after Twitter first planted its digital feet onto the internet and began to post its short, time-sensitive messages.
Predictions for marketing in 2017 offer everything from getting back to the basics of the marketing discipline to exploring the exotic world of virtual reality. We have been just as diverse in our first year at Krecker & Company, exploring everything from the history of infographics to new trends in automated behavioral marketing.
Even though the first infographic appeared 30,000 years ago on a dark, damp cave wall in southern France, in today’s fast-paced visual world, infographics are packed with data, painted with color, and move with history. Infographics have found their day in the sun.
According to Kahuna, more than 35 percent of U.S. business-to-consumer marketers say that building a comprehensive single view of each customer across all sales and marketing channels is an extreme challenge. I’m surprised this number isn’t much higher. Maybe we marketers aren’t being entirely honest with ourselves.
We’ve been embellishing our posts with infographics since we started this blog, but we’ve never actually talked about infographics as a medium. Because of their popularity, it’s easy to think that infographics are modern-day inventions. Here, we’ll share the story of the first infographics which were painted on cave walls more than 30,000 years ago.