Category: Digital Media


Selling Wine in the Era of Coronavirus

March 16, 2020  |

Wine and coronavirus: Two unlikely words to place in the same headline. Nonetheless, after it first bubbled quietly in Wuhan, China in December 2019, coronavirus catapulted around the world. Just three months later, elementary schools, major businesses, tasting rooms, and entire nations have shut down.


How Americans’ Love of Music Catapulted Global Branding

Sony inadvertently launched global branding when the Sony Walkman hit store shelves in 1979. Twenty-two years later, Apple launched the iPod, and global branding rocketed.

There’s a #FirstTweet for Everything

February 20, 2017  |

This post is for all of you: The Twitter Fans. I started on Twitter in April 2007, just a little less than a year after Twitter first planted its digital feet onto the internet and began to post its short, time-sensitive messages.


Happy New Year from Krecker & Company!

January 2, 2017  |

Predictions for marketing in 2017 offer everything from getting back to the basics of the marketing discipline to exploring the exotic world of virtual reality. We have been just as diverse in our first year at Krecker & Company, exploring everything from the history of infographics to new trends in automated behavioral marketing.


History of infographics

Infographics Part III: The Evolution of Infographics into Deep Data Visualization

October 31, 2016  |

Even though the first infographic appeared 30,000 years ago on a dark, damp cave wall in southern France, in today’s fast-paced visual world, infographics are packed with data, painted with color, and move with history. Infographics have found their day in the sun.


Market segmentation and personalization pays off in digital marketing

Implement Smart Market Segmentation into Digital Marketing Plans

October 10, 2016  |

According to Kahuna, more than 35 percent of U.S. business-to-consumer marketers say that building a comprehensive single view of each customer across all sales and marketing channels is an extreme challenge. I’m surprised this number isn’t much higher. Maybe we marketers aren’t being entirely honest with ourselves.