How Vastly the Blogosphere Has Changed in the Past 10 Years

September 6, 2016  |   | 

At the risk of sounding redundant, this is a blog post about blogging. In a moment, I’ll share 13 blog statistics you probably don’t know, but should, from Social Marketing Writing. But let me open by first describing how vastly the blogosphere has changed in the past 10 years.

When I launched my first blog in 2006, blogging was all about writing and posting great stuff for other people to read and respond to. I frequently had more than 30 respondents to each post. (Whoa! 30?) Yup, it was pretty astounding. But it wasn’t so astounding at the time. It was just fun. And I was neither a particularly popular blogger or a particularly good writer. The really good bloggers had 100 respondents or more to each of their posts. Remember, though, this was 2006. All the kids were on MySpace and Facebook was merely a toy for college students at Harvard.

Now, 10 years later, I recently visited a popular blogger’s blog and how many respondents did I find to their top post? Exactly five. With social media now alive and well, there are simply too many other places where people can obtain as much or more pleasure from posting than the blogosphere.

This isn’t to say blogging isn’t important. For starters, people still read blogs. Second, blog posts provide the blogger with rife fodder for social media posts. Third, blog posts can help significantly with SEO on a website.

But most importantly, blogging provides a place where I can easily write about things I truly care about. Marketing, public relations, digital media, SEO…these all matter to me.

The really scary part? Most of the blogs about blogging say that a good blog post should be 1,500+ words in order for the blogger to gain sufficient popularity.

I’m lucky if I can write more than 500 words. But, 1,500+? Yikes! This explains why so many popular blogs feature posts that seem so long and wordy…the authors were striving to pack in their 1,500+ words.

Well, I strived, too. Hard. I managed to write a post that was more than 1,000 words. And it was fun! Except that I write carefully, so it took me more than eight hours to write this post. If I wrote 3 – 5 posts a week just like it, the writing would take up nearly all of my work time.

If I were striving to make money from blogging, could I truly make enough to turn it into my full-time job? Would I even want to? And, most importantly, would you even read these lengthy posts?

It just isn’t adding up for me. So, I’m going to keep on doing just what I’ve been doing here. Maybe one or two will breach 1,000 words, but the rest will be short and sweet – just like this post. And, be sure to check this post out on social media…‘cuz I’m pretty sure you, and everyone else, will enjoy posting your responses there a whole lot more!

Let me close by offering this infographic from Social Marketing Writing with 13 blogging statistics you probably don’t know, but should. Just remember: I’m ignoring #4.


13 Blogging Statistics You Probably Don't Know, But Should

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