Howdy and thanks for stopping by! My name is Elizabeth Krecker, and for more than 20 years, I’ve been a voyeur into different businesses where I have experienced firsthand the positive impact of leadership and values on organizations and the stories they tell.

Krecker & Company is my opportunity to enhance business brands and expand their reach. As we dive together into this next century, this website and blog gives me the opportunity to explore global issues and topics in communications with you.

Visit my blog and tell me your thoughts about both old and new ideas that are influencing storytelling today. View my portfolio to explore my diverse range of media designed for businesses and non-profits throughout the U.S. And, be sure to sign up for my newsletter to receive updates so that you don’t miss any new trends or information that will enhance your marketing and public relations efforts.

Outside of my work here, I’m an ardent explorer in the world of wine with a specialty in Arizona. Ok, I know what you are thinking, “Arizona and wine?” For a little wine fun and more about this unique region, visit my wine blog at Grape Exploration!




  • Advertising
  • Branding
  • Marketing Research
  • Marketing Strategy
  • Project Management
  • Sales Management

Public Relations

  • Strategic Communications
  • Media Relations
  • Editing and Copywriting
  • Event Management
  • Meeting Facilitation
  • Crisis Management

Digital Media

  • Content Strategy
  • Email Marketing
  • Social Media Marketing
  • SEO/SEM Marketing
  • Visual Design
  • UX Design


Bid Proposal for Arizona Medicaid

Bid Proposal for Arizona Medicaid
  • Project lead for bid proposal for 2014-2019 Arizona Medicaid procurement
  • Result: Successful award to Health Choice achieving improved geographic alignment with IASIS strategic footprint in Arizona, increase in total membership and $2.5 billion total revenue through full term of award

Tom’s Wish

Tom’s Wish
  • Wrote article about young child who received his life-changing wish through Make-A-Wish Arizona
  • Result: Enhanced awareness of the impact of donations to Make-A-Wish

Barrow Neurological Institute

Barrow Neurological Institute
  • Completed proofreading and copyediting of website; copywriting of new pages
  • Result: Cohesive style and updated information throughout extensive site

John C. Lincoln Health Network

John C. Lincoln Health Network
  • Led development of testimonial-based advertising campaign to promote hospital network
  • Result: Increased awareness of hospitals

Dignity Health

Dignity Health
  • Wrote media release for Dignity Health St. Joseph’s Hospital and Medical Center
  • Results: Successfully pitched with media coverage


As the Planet Grows Hotter and Drier, the Jackson Family Implements Sustainability

July 31, 2017

Producers of world-famous Kendall-Jackson Chardonnay, the Jackson family has been growing grapes since 1974. Their hands and feet touch global warming daily in a deeply personal way. The family is now changing its farming practices to adapt winemaking to a hotter, drier world.


How Americans’ Love of Music Catapulted Global Branding

May 8, 2017

Sony inadvertently launched global branding when the Sony Walkman hit store shelves in 1979. Twenty-two years later, Apple launched the iPod, and global branding rocketed.

A Total Marketing Strategy Analysis of Total Wine & More

April 17, 2017

Total Wine & More stores and sales programs are designed to appeal to a wide range of customers—from casual wine drinkers to true connoisseurs, along with beer, liquor, and cigar aficionados. Total Wine also offers accessories and a range of services that make it a one-stop shop for wine lovers.


Elizabeth is a great asset to any organization. She is able to work effectively with multiple stakeholders, while maintaining utmost professionalism in all encounters. She has a strong work ethic and is willing to take on challenges even outside of her direct responsibility.

- Jonathan Aquino, CPHQ

Corporate Chief Quality & Vice Compliance Officer at AHMC HealthCare

Elizabeth is a professional with an excellent sense of the various aspects of marketing including market research, branding, social networking, or developing advertising media. I would hire her again.

- Brent Cope

CEO at Silver Lake Medical Center

Elizabeth is an extremely intelligent individual and has the amazing ability to juggle multiple projects at the same time and also give due justice to each project. I worked with her on a number of projects that included developing service area profiles for John C. Lincoln's physician networks and new business plan development. She is a quick thinker and it was professionally stimulating to brainstorm with her on various occasions. I appreciated the easy going way in which she conducted her day to day business.

- Reeby Kirane

Medical Economics Analyst at Fidelis Care