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Selling Wine in the Era of Coronavirus

March 16, 2020  |

Wine and coronavirus: Two unlikely words to place in the same headline. Nonetheless, after it first bubbled quietly in Wuhan, China in December 2019, coronavirus catapulted around the world. Just three months later, elementary schools, major businesses, tasting rooms, and entire nations have shut down.

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As the Planet Grows Hotter and Drier, the Jackson Family Implements Sustainability

Producers of world-famous Kendall-Jackson Chardonnay, the Jackson family has been growing grapes since 1974. Their hands and feet touch global warming daily in a deeply personal way. The family is now changing its farming practices to adapt winemaking to a hotter, drier world.

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How Americans’ Love of Music Catapulted Global Branding

Sony inadvertently launched global branding when the Sony Walkman hit store shelves in 1979. Twenty-two years later, Apple launched the iPod, and global branding rocketed.
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A Total Marketing Strategy Analysis of Total Wine & More

April 17, 2017  |

Total Wine & More stores and sales programs are designed to appeal to a wide range of customers—from casual wine drinkers to true connoisseurs, along with beer, liquor, and cigar aficionados. Total Wine also offers accessories and a range of services that make it a one-stop shop for wine lovers.
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There’s a #FirstTweet for Everything

February 20, 2017  |

This post is for all of you: The Twitter Fans. I started on Twitter in April 2007, just a little less than a year after Twitter first planted its digital feet onto the internet and began to post its short, time-sensitive messages.

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A glass of beer. Is it local or global?

The Global Plan to Crush Local Beer

January 24, 2017  |

Global branding that capitalizes on economies of scale should be viewed as a long-term expectation of businesses and have its own place in strategic planning today. That said, more than 75 percent of respondents say that a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen Global Brand-Origin Survey released in 2016.

So, which is most important: global or local?

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