Category: Marketing

How Market Segmentation and Social Media Interact

Market Segmentation: Finding the Story in Your Data

September 27, 2016  |

In 2006, Daniel Yankelovich and David Meer introduced a tool in the Harvard Business Review that they called the “Gravity of Decision Spectrum” which focused on the form of consumer behavior that is of greatest value to marketers – the relationship of consumers to a product, not to their jobs, their friends, their family, or their community.


Bookmarking Sites Are One of 30 Ways to Promote Your Blogpost

30 Ways to Promote Your Blog Posts

September 19, 2016  |

Do you enjoy Pinterest? Well, so do I! In fact, I can spend hours and hours on Pinterest without even realizing that time has gone by. So, what does Pinterest have to do with promoting your blog posts? Along with stunning images of dinner tables in Bordeaux and beautiful dresses from Milan, there are many infographics about blogging and social media on Pinterest including this one from Launchgrowjoy.


Conquest Marketing and the art of the 1,150 blog post

All About Conquest Marketing and the Art of the 1,150 Word Blog Post

September 9, 2016  |

When considering SEO, according to Reddit, “high-ranking content contains the following: more words, fewer static keywords, and is valuable.”

More words?


How to Engage Your Prospects and Grow Sales by Using Automated Behavioral Marketing

August 25, 2016  |

Have you noticed lately that you’ve been getting emails from companies with specific titles tailored just for you? For example, I received one the other day with this title, “We noticed you haven’t opened our emails.” Well…I hadn’t. Busted! I clicked the link. And, suddenly, I was personally engaged in this company’s concern for me.


The New World of Health Care Marketing

July 7, 2016  |

Noel Coleman and his team at Connect Healthcare have found a way to bring a consumer approach to physician marketing – an approach that many hospitals have struggled with for decades.


Marketing vs. PR vs. Social Media vs. Content Marketing…? Oh My!

July 1, 2016  |

I always thought finance and accounting were just two different ways of saying the same thing. They’re not. These are two entirely different topics with just one thing in common: money. The same holds true for content marketing and social media.