Category: Marketing
Marketing vs. PR vs. Social Media vs. Content Marketing…? Oh My!
I always thought finance and accounting were just two different ways of saying the same thing. They’re not. These are two entirely different topics with just one thing in common: money. The same holds true for content marketing and social media.
Influencer Marketing, Part 3: How to Find Influencer Marketers
So, where do you find influencer marketers? Guess where the best place to look is – in fact, it’s the whole reason we have influencer marketing in the first place – social media!
Influencer Marketing, Part 2: How to Prepare for Influence Marketing
The first step is to understand who your audience is. Actually, Kristen Matthews, author of the KissMetrics blog, said, “don’t just think about the audience you’re after, obsess over it.”
Influencer Marketing, Part 1: What Is It?
To define influencer marketing, we need to first understand what content marketing is. Content marketing may appear to be a buzzword in the marketing world, but it is actually a much more refined term.