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Krecker & Company

Howdy and thanks for stopping by! For more than 20 years I’ve been a voyeur in many different walks of life where I’ve experienced firsthand the positive impact of storytelling. As a certified sommelier through the Court of Master Sommeliers, I’ve learned wine is the storytelling thread that weaves life experiences into a cohesive whole.

Visit my blog and tell me your thoughts about both old and new ideas that are influencing wine enjoyment and storytelling today. View my portfolio to explore my diverse range of communications written and designed for newspapers, magazines, businesses, and non-profits throughout the U.S.

Enjoy!

Services

Sommelier

  • Wine & Spirits Service
  • Wine Tourism
  • Sensory Assessment
  • Wine Journalism

Journalist

  • News Reporting
  • Feature Articles
  • Editing
  • Proofreading

Storyteller

  • Blogger
  • Strategic Communications
  • Event Management
  • Meeting Facilitation

Portfolio

Bid Proposal for Arizona Medicaid

Bid Proposal for Arizona Medicaid
  • Project lead for bid proposal for 2014-2019 Arizona Medicaid procurement
  • Result: Successful award to Health Choice achieving improved geographic alignment with IASIS strategic footprint in Arizona, increase in total membership and $2.5 billion total revenue through full term of award

Tom’s Wish

Tom’s Wish
  • Wrote article about young child who received his life-changing wish through Make-A-Wish Arizona
  • Result: Enhanced awareness of the impact of donations to Make-A-Wish

Barrow Neurological Institute

Barrow Neurological Institute
  • Completed proofreading and copyediting of website; copywriting of new pages
  • Result: Cohesive style and updated information throughout extensive site

John C. Lincoln Health Network

John C. Lincoln Health Network
  • Led development of testimonial-based advertising campaign to promote hospital network
  • Result: Increased awareness of hospitals

Dignity Health

Dignity Health
  • Wrote media release for Dignity Health St. Joseph’s Hospital and Medical Center
  • Results: Successfully pitched with media coverage

Blog

America’s Generations: A Cultural Summary

June 8, 2022

Back in the mid 1800s, Europeans came up with the idea that we each share something important with people born around the same time as we were and began the process of defining each generation. Today, we often hear and read about Baby Boomers, Gen Xers, Millennials and Gen Zers. But how do we define the generations of our grandparents? Great-grandparents? And what micro-generations do we hear about barely often enough to know their names, like Generation Jones and Xennials?

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Coronavirus

Selling Wine in the Era of Coronavirus

March 16, 2020

Wine and coronavirus: Two unlikely words to place in the same headline. Nonetheless, after it first bubbled quietly in Wuhan, China in December 2019, coronavirus catapulted around the world. Just three months later, elementary schools, major businesses, tasting rooms, and entire nations have shut down.

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The Quixotic Quest of Pavle Milic

January 25, 2018

Unlike most people in the hospitality industry, food and wine chose Pavle Milic, not the other way around. But, how did this complicated man with a Slavic name and a Spanish accent end up as co-owner of FnB, a fine food and wine restaurant in Scottsdale and winner of the 2017 James Beard Foundation award for outstanding wine program?

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Testimonials

Elizabeth is a great asset to any organization. She is able to work effectively with multiple stakeholders, while maintaining utmost professionalism in all encounters. She has a strong work ethic and is willing to take on challenges even outside of her direct responsibility.

- Jonathan Aquino, CPHQ

Chief Operating Officer, Region 1 (CA and NV Markets) at Prime Healthcare

Elizabeth is a professional with an excellent sense of the various aspects of marketing including market research, branding, social networking, or developing advertising media. I would hire her again.

- Brent Cope

President - Arizona Market at Photon Medical Communications

Elizabeth is an extremely intelligent individual and has the amazing ability to juggle multiple projects at the same time and also give due justice to each project. I worked with her on a number of projects that included developing service area profiles for John C. Lincoln's physician networks and new business plan development. She is a quick thinker and it was professionally stimulating to brainstorm with her on various occasions. I appreciated the easy going way in which she conducted her day to day business.

- Reeby Kirane

Medical Encounters at Molina Healthcare